
Mission
statement
Driving Talents - Shaping Champions

FOUNDER AND MANAGING DIRECTOR EUROPE AND NORTH AMERICA
We focus on a select group of clients to provide unmatched, personalized attention. Our agents, all former players, bring expert knowledge and professionalism, backed by a global network in North America's and Europe's top leagues.
Patrick Pilloni

1 / Contract Negotiations
Our team specializes in strategic contract negotiations, ensuring athletes secure the best terms and opportunities for a successful and rewarding career.
2 / NHL DRAFT
We guide athletes through the NHL draft process, offering expert support and strategic insights to help them secure their path to a successful professional career.
3 / Player Development
We focus on holistic player development, providing personalized training, mentorship, and resources to help athletes reach their highest potential both physically and mentally.










Clients
We proudly represent a select group of athletes, offering personalized support to help them achieve peak performance and build lasting careers on and off the ice.
Partners
We are proud to collaborate with a select group of partners, providing tailored support to help our clients achieve peak performance and build lasting success both on and off the ice.
Ian Craig Pulver
Founder - The Will Sports Group
Ian Pulver is an NHLPA Certified Agent with a Bachelor of Arts in Sociology from the University of Western Ontario (1984-1987) and a Bachelor of Laws (LLB) from the University of British Columbia (1987-1990). In September 2006, he founded Pulver Sports Inc., which eventually evolved into The Will Sports Group.
